About Us

As of February 2024, Positive Impact has a community of almost 2,000 global event professionals, over 40 corporate Head of Events, over 40 Corporate Head of Sustainability, over 160 SMEs with a Race to Zero commitment, over 5 memorandums of understanding with United Nations bodies.

We are the only event sector body to be a Race to Zero Accelerator, UN SDG Action mobiliser and to have education certified by the world’s largest and leading CPD accreditation working across all sectors, so our education is accessed by heads of marketing, HR and sustainability.

For over 15 years not for profit Positive Impact have been providing engagement, collaboration and education to create a sustainable event industry. You could describe Positive Impact as the ‘critical friend’ of the global event sector.

Our funding comes from everywhere and nowhere, and every penny, cent or yen is used to advance the event sector so every time an event happens the UN Sustainable Development Goals are advanced and events are recognised as ensuring 'participation and inclusion in decision making’ (UN SDG16).

This is a timeline of Positive Impact's journey and the creation of a sustainable event industry. It reflects initiatives from:

  • The United Nations

  • Positive Impact

  • CEO Fiona Pelham

  • Key developments in the creation of a sustainable event industry.

UN Katy Carlisle UN Katy Carlisle

UN Collaborations

Positive Impact begins to sign Memorandum of Understanding with UN bodies (including UN Environment, UNFCCC, UN SDG Action) to enable increased collaboration and conversations on events. Collaboration begins with Unicef UK on guidelines for planning an event with consideration of human and child rights.

Positive Impact Events begins to sign Memorandum of Understanding with UN bodies (including UN Environment, UNFCCC, UN SDG Action) to enable increased collaboration and conversations on events. Collaboration begins with Unicef UK on guidelines for planning an event with consideration of human and child rights.

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Highlighting the risks of action around sustainability in CIM Magazine

Positive Impact’s CEO Fiona Pelham was interviewed for Conference & Incentive Management magazine and spoke about her mission to make the event industry more sustainable and why taking action is so important.

Positive Impact’s CEO Fiona Pelham was interviewed for Conference & Incentive Management magazine and spoke about her mission to make the event industry more sustainable and why taking action is so important.

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Reporting on sustainability at the Gold Coast 2018 Commonwealth Games

The purpose of this report is to share learnings and inspire future events on how to implement a sustainability strategy which meets the guidelines of ISO 20121.

The purpose of this report is to share learnings and inspire future events on how to implement a sustainability strategy which meets the guidelines of ISO 20121.

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Creating a toolkit for the event industry to #shareapositiveimpact

We asked the event industry to help us reach 2 Million shares of our #shareapostiveimpact campaign by December 2018. As part of this goal, we created a free toolkit that could be downloaded to make it easier for anyone to share an example of sustainability best practice in the event industry.

We asked the event industry to help us reach 2 Million shares of our #shareapostiveimpact campaign by December 2018. As part of this goal, we created a free toolkit that could be downloaded to make it easier for anyone to share an example of sustainability best practice in the event industry.

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Celebrating International Women’s Day 2018 with our Girls Creating campaign

In 2018, Positive Impact celebrated International Women’s Day with our annual Girls Creating Campaign. Fiona wrote a blog on how the importance of women in making history.

In 2018, Positive Impact celebrated International Women’s Day with our annual Girls Creating Campaign. Fiona wrote a blog on how the importance of women in making history.

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Creating a sustainability charter for SITE

In January 2018, the SITE Foundation provided a grant to Positive Impact to support the creation of a sustainability charter for SITE.

In January 2018, the SITE Foundation provided a grant to Positive Impact to support the creation of a sustainability charter for SITE. Working in collaboration with two members of SITE international board and the SITE sustainability committee, a best practice approach was taken. This report is a summary of that approach and could be used by SITE members to create their own sustainability charters to further their own sustainability strategies.

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Providing opportunities for collaboration between the UN and event industry

UN representatives were invited to IBTM World to meet event industry leaders and associations to discuss the role of events in achieving the UN SDGs. The Event Industry Council, Joint Meeting Industry Council and their member associations were invited to meet - only 3 association representatives attended.

UN representatives were invited to IBTM World to meet event industry leaders and associations to discuss the role of events in achieving the UN SDGS. The Event Industry Council, Joint Meeting Industry Council and their member associations were invited to meet - only 3 association representatives attended.

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Growing our ambassador community in 2017

In 2017 our ambassador community grew to 233 ambassadors. We provided our ambassadors opportunities to contribute to the United Nations International Year of Sustainable Tourism for Development.

In 2017 our ambassador community grew to 233 ambassadors. We provided our ambassadors opportunities to contribute to the United Nations International Year of Sustainable Tourism for Development.

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Telling the story of the power of events during the UN Year of Sustainable Tourism

Positive Impact Events delivered a year long campaign to raise the profile of events during a UN year focused on Sustainable Tourism for Development.

Positive Impact Events delivered a year long campaign to raise the profile of events during a UN year focused on Sustainable Tourism for Development.

During the United Nations Year of Sustainable Tourism in 2017, a conversation began to tell the story of the power of events to meet the United Nations Sustainable Development Goals (UN SDGs).

A white paper was also produced as an update on how this conversation furthered in the following 12 months.

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Discussing the future of the event industry for GMID

Positive Impact celebrated Global Meetings Industry Day by hosting a webinar with a panel of experts to hear how the focus of global governments and business will impact the meetings industry in the future. This webinar also discussed the future opportunities available to the event industry and what actions #eventprofs could take to make the most of them.

Positive Impact celebrated Global Meetings Industry Day by hosting a webinar with a panel of experts to hear how the focus of global governments and business will impact the meetings industry in the future. This webinar also discussed the future opportunities available to the event industry and what actions #eventprofs could take to make the most of them.

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International Year of Sustainable Tourism for Development

The United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development recalling the potential of tourism to advance the universal 2030 Agenda for Sustainable Development and the 17 Sustainable Development Goals (SDGs).

The United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development recalling the potential of tourism to advance the universal 2030 Agenda for Sustainable Development and the 17 Sustainable Development Goals (SDGs).

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Relaunching our ambassador programme

The ambassador programme relaunches to provide resources to our ambassadors so they can act as a catalyst for conversations and action and help shift the global event sector toward more socially, environmentally and economically sustainable practice. In 2016, we had 43 ambassadors.

The ambassador programme relaunches to provide resources to our ambassadors so they can act as a catalyst for conversations and action and help shift the global event sector toward more socially, environmentally and economically sustainable practice. In 2016, we had 43 ambassadors.

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Providing opportunities for the next generation

Positive Impact have a well-established internship programme that provides real skills and sense of achievement for those who take part. This note is from a former intern thanking the team for the experience.

Positive Impact have a well-established internship programme that provides real skills and sense of achievement for those who take part. This note is from a former intern thanking the team for the experience.

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Who we have experience collaborating with

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